Grow your business with the power of data-guided decisions

According to Insider Intelligence, 42% of companies want a data-driven business culture… but only 29% have a mature data strategy.

One of the biggest stumbling blocks is not knowing where to begin the transition. Another is concern about the investment involved.

But neither are insurmountable.

There are methods for pinpointing the ideal way to approach your data initiative and get it up and running smoothly. Then, once your journey has begun, keep advancing your data’s potential by implementing a CDP or exploring the opportunities offered by direct monetization.

Our “Data That Makes an Impact” series delves into a range of approaches and considerations that allow you to harness your data to realize improved returns and customer experience — in a timely manner. We’ve provided an overview of the entire series for you here.

This white paper highlights strategies for becoming a data-guided organization, including:

  • The deceptively simple question to ask before starting your data transformation
  • Quick wins for progressing your data project.
  • How to maximize your data’s value through monetization

Gavin Estey
Vice President,
Technology AMER

The Author

Data That Makes an Impact: Overview

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Media Contact

Laura Jeffery 

VP, Communications

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