Digital retail has leaped forward five years in a matter of months. The opportunity isn't just vast, it's growing.
Online retail is growing - exponentially. While the largest 25 online retailers in the world have enjoyed a significant proportion of that growth, it is certainly not limited to marketplaces and retail giants. Online pure-play and home retail experienced a growth of 48% and 42%, respectively, in the same period. Specialty retail grew by 17% and general merchandise by 21%, fuelled by the pandemic, but enabled as more and more brands ventured into D2C to capitalize on growing digital demand.
Retail Velocity
How to get ahead at the speed of opportunity... and stay there.
In fact, between February 2020 and April 2021, and despite a growing reluctance from more conscientious consumers to buy from the brand, Amazon added another $670 billion to its market capitalization.
In this report, Richard Palmer, Strategy Lead, EMEA, breaks down how organizations can place themselves among the top quintile of economic performers that are pulling further away from their peers under five main sections:
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About the Author
Richard Palmer is a passionate strategist with a wealth of experience in brand and communications strategy and digital transformation. He has worked with some of the largest brands and organizations in the world, leading the global Shell Retail and Fuels communications strategy across 44,000 forecourts, repositioning the Olympics consumer brand, and directing digital change programs for the likes of Ernst & Young, Capita, and WaterAid. Richard leads the strategic disciplines across the EMEA region at Appnovation, championing a new approach to strategy, “integrated experience planning” - creating experiences that people want and businesses need. In life sciences, Richard has worked for a number of years with a variety of brands and organizations, including Sanofi, Bayer, Reckitt, and Boehringer Ingelheim.