Surrounded by data. Starving for insights.


Most of us collect data every day. We use it to understand ourselves better and make improvements where we can. The same holds true for businesses – but the stakes are much higher. Businesses spend thousands of hours capturing and producing reports, only to find them overwhelming. Instead of supporting the generation of valuable insights, they leave organizations confused.




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Metrics that Matter

A 7-Step Approach for Faster, Valuable Insights.


Break the pattern with Kevin Coombs’ latest white paper, Metrics that Matter, where he talks about: 

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  Privacy policy · Cookie policy  · Terms of use 

· Modern  Slavery Statement · Sitemap

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“Organizations are struggling to use the data they collect to really improve their business. Having the discipline to identify and focus on metrics that matter leads to more valuable insights and better decisions.”

Kevin Coombs, Director, Data Science and Analytics, Americas, Appnovation

Download the Report
  • Organizational obstacles – the three main reasons why data-driven decision-making can be challenging.
  • The 7-Step Approach to building dashboards that support decision-making and business growth.
  • Observations on success – the benefits of the approach.

About the Author

With over 20 years of experience turning data into insights, Kevin specializes in simplifying complex problems so solutions are easily understood, actionable, and create measurable value. At Appnovation, his passion lies in helping clients combine data, technology, process, culture, and analytical methodologies to make smarter decisions.