The more robust a brand’s digital retail ecosystem, the more creative they can become.

If brands are to grow over the coming years, particularly as the global economy staggers back to its feet, they will need to become ruthlessly agile in their use and implementation of technology. They will need to break down team silos and create a culture of innovation and collaboration, focusing on the elements of value consumers desire and no one else is offering. They must embrace the experience economy. With the right tools, brands can keep up with consumer expectations, and even begin to anticipate them.

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The Digital Retail Report

Customer experience has overtaken price and even product as the number one driver of purchase intent

Consumer expectations are changing more quickly than ever, accelerated by technology and the global pandemic. Brands within the food and beverage category have a wealth of opportunities to capitalize on, but each requires the right balance of investment, planning, and creativity. D2C e-commerce can be a real option, but brands need to look in unexpected places, beyond their natural value chain, if they are to offer what consumers are now struggling to find - differentiated product experiences.  

In this report, Richard Palmer, Strategy Lead, EMEA, discusses five key trends to help retail businesses set up for success.

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© Copyright 2020 Appnovation, All Rights Reserved

  Privacy policy · Cookie policy  · Terms of use 

· Modern  Slavery Statement · Sitemap

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  • Brand collaborations
  •  Copycat food & nutrition
  •  Omni-channel commerce
  •  Agile infrastructures
  •  The experience economy

About the Author

Richard Palmer is a passionate strategist with a wealth of experience in brand and communications strategy, and digital transformation. He has worked with some of the largest brands and organizations in the world, leading the global Shell Retail and Fuels communications strategy across 44,000 forecourts, repositioning the Olympics consumer brand, and directing digital change programs for the likes of Ernst & Young, Capita, and WaterAid. Richard leads the strategic disciplines across the EMEA region at Appnovation, championing a new approach to strategy, “integrated experience planning” - creating experiences that people want and businesses need. In life sciences, Richard has worked for a number of years with a variety of brands and organizations including Sanofi, Bayer, Reckitt, and Boehringer Ingelheim.