How to Use Iterative Innovation to Grow Your Business

The world isn’t changing; it has changed.

Accelerated dependence on digital puts the onus on companies to revolutionize how they meet their customers’ needs. The way forward requires a shift in mindset to recenter the focus on revamping services, products, processes, and revenue generation models that drive business growth. Approximately 20% of the companies who call themselves innovative truly are – and they’re the trailblazers. Is your brand amongst the 20%, or are you rushing to keep up?

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How to Use Iterative Innovation to Grow Your Business

A single innovation is rarely the magic bullet that changes the fortunes of a company; a culture of innovation creates the ability to revolutionize a company.

– Scott Wassmer, GM Americas, Appnovation

In Old Problems. New Solutions., Scott talks about how companies can operationalize the innovation processes to drive business growth under four key areas:

How to adopt iterative innovation and leverage the power of SWOT
Choosing meaningful goals
3-steps to iterative innovation
What it means to embrace failure and own innovation

Scott Wassmer is General Manager of the Americas, responsible for making sure that all of Appnovation’s clients get the most inspired products and services. As a member of Appnovation’s Board of Directors, he also leads an internal culture where teams think big and thrive. Powered by a deep commitment to creative thinking and a passion for developing breakthrough, growth-driving strategies, he’s mentored Fortune 500 companies on their own digital journeys for more than two decades.

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