Differentiation is like an ecosystem: a web of activities that support and enhance each other. The more a brand focuses those measures around a single value proposition, the more difficult they are to replicate. But how can a brand create a digital customer experience that makes it incomparable?

In partnership with Crownpeak, the How to Offer a Unique Patient Experience guide provides practical tips brands can apply to deliver accessible, unsurpassed customer experiences.

You'll learn how to:

Anchor your design process in empathy while keeping it adaptable to the fluctuating needs of all your customers.

Free your data from siloes (no matter how many!) and use it to deliver truly personalized experiences.

Solve potential customer problems proactively, creating satisfaction by making their lives easier.

Prioritize your brand’s objectives by analyzing them against your customers' most deeply-held values. (Hint: our Value Index can help! Contact us to book an assessment.)

Build trust with your customers through platforms that are dependable, resilient and accessible.

Mark Coupar

Senior Consultant Strategy



Media Contact

Laura Jeffery 

VP, Communications


The Co-Authors

Kathryn Putt

Product Owner



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