CX Guide

Differentiation is like an ecosystem: a web of activities that support and enhance each other. The more a brand focuses those measures around a single value proposition, the more difficult they are to replicate. But how can a brand create a digital customer experience that makes it incomparable?

Following on from our white paper series about CX strategies, we’ve put together this CX Guide, structured around the same five essential elements of empathy, personalization, satisfaction, values and trust. In partnership with Crownpeak, the 10 Steps to Digital Engagement guide provides practical tips brands can apply to deliver accessible, unsurpassed customer experiences that will set them apart in any industry.

You'll learn how to:

Anchor your design process in empathy while keeping it adaptable to the fluctuating needs of all your customers.

Ready for digital that differentiates?

Free your data from siloes (no matter how many!) and use it to deliver truly personalized experiences.

Solve potential customer problems proactively, creating satisfaction by making their lives easier.

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© Copyright 2020 Appnovation, All Rights Reserved

  Privacy policy · Cookie policy  · Terms of use 

· Modern  Slavery Statement · Sitemap

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Prioritize your brand’s objectives by analyzing them against your customers' most deeply-held values. (Hint: our Value Index can help! Contact us to book an assessment.)

Build trust with your customers through platforms that are dependable, resilient and accessible.

Richard Palmer

European Lead, Strategy


Media Contact

Laura Jeffery 

VP, Communications  

The Co-Authors

Kathryn Putt

Product Owner


10 Steps to Digital Engagement